DATA-DRIVEN ROI

Beware of Fake Statistics in Marketing Hype

|  by Jon Mowat

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Reshaping the B2B Buyer Experience

|  by Sanjay Castelino

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

conversion

Why B2B Buying Decisions are Personal

|  by Jennifer Perry

Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.