The Second Coming of Direct Mail

Posted on by Margie Clayman (Business2Community)

Direct Marketing 167449253Just about everyone complains that their email inbox is overstuffed. But what about your physical mailbox? Would a return to the post make sense for your brand?

On Business2Community.com, Margie Clayman ponders ways brands could begin reincorporating direct mail into their marketing strategies, to tie online/offline efforts together and increase ROI.

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