As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
CM Weekly March 24, 2024 Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing, monetization and promotional skills. New to the program this year is a partnership with live touring series and music discovery platform OnesToWatch,…
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB's 2024 State of Data report.
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.