Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra markets the world’s largest global cruise line, Royal Caribbean International.
The CMO talks with CMO.com about the brand’s social strategy and how it plans to market to up-and-coming cruise customers, including Millennials and new cruisers, as well as the importance of “failing fast.” He shares how his days play out, what his goals are since joining the company last July and the strategy behind the new “Come Seek” campaign.
Royal Caribbean places a lot of emphasis on digital, including using Periscope, Pinterest, YouTube and Instagram.
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