The ROI of Live Event Marketing

Posted on by Chief Marketer Staff

Brands are investing in live event marketing, with 75 percent of companies with event budgets between $50 and $100 million saying they expect an ROI of more than five to one for event and experiential programs.

This Entrepreneur report highlights how attending live events drive purchases, how brand MSMLS8-300x168experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

Take a look at the full column and dig into research from the Event Marketing Institute on how live marketing can create ROI for your marketing team.

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