Retailers Look to Merge Brick and Online Shopping Experiences

Posted on by Chief Marketer Staff

(eMarketer)

online and offline shoppingUS retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

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