Retailer Trends, Tips and Takeaways for Manufacturers: Research
(Convenience Store Products)
The CMA recently released a white paper, titled “Three Trends Changing the Fast-Moving Consumer Goods Ecosystem,” exploring the current shopper atmosphere and its implications on the retailer and the manufacturer. Based on the findings, this article identifies three big trends, as well as important ways for retailers to ramp up marketing efforts and key takeaways for manufacturers.
