It’s no secret, businesses need customers to survive and prosper whether those customers are new or established customers. But when courting new customers, B2B marketers face a bewildering array of prospecting possibilities. How are they determining which of those channels hold the most lead-gen potential and are likely to result in the largest number of qualified leads and the best return on investment (ROI) in today’s tough economic environment?
For the third year, the Chief Marketer Network has answered those questions in the most direct way possible: by polling some 340 practitioners in the B2B marketing space. The online survey (which also went out to B2C marketers for a total response population of 832) was fielded from November 10, 2011 to December 19, 2011.
Download the full report below.
Sponsored by Merit Direct and Penton Media