Marketing Technologists Revealed

Posted on by Chief Marketer Staff

Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.

According to Scott Brinker’s recent post on Chiefmartec.com, a total of 280 marketing technologists CMTO_SKILLSETS_600responded to the study, which breaks down the details on who these folks are and their areas of expertise.

A little taste: Just 8.6% of responding marketing technologists reported to the CIO. Instead, most report into the CMO (31.4%) or CEO (23.9%). In sum, 64% reported into the CMO, CEO, CIO or similar SVP roles.

And while 78.9% of companies have an individual or a team to manage marketing technologists in our study, most of them don’t have “marketing technologist” in their title. Instead, marketing, business, or technology titles dominate.

Click here to see the top eight most interesting findings from the study and to learn more about the growing ecosystem of marketing technologists.

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