Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up

Posted on by Chief Marketer Staff

Businesses are suiting up for a return to pre-recession marketing, and that means finding new sales leads. This year’s prospecting survey shows strong interest in the widest range of tools for refilling the prospect pool, but some tactics seem to hold more promise than others. Click here to find out what almost 1,000 markets across categories say they’ll be doing to win new customers this year.