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Marketing Essentials Library

The latest research, tip sheets, white papers, webinars and best practices on an array of marketing tactics and tools, as generated by the Chief Marketer editorial team or by third-party experts and influential solutions providers. These downloadable resources are designed to give you the targeted insight you need to plan and execute marketing strategies with maximum insight and minimum extraneous detail. Our proprietary research studies cover the vital subject areas that marketers are spending most of their time, attention and intelligence in right now. For added inspiration, click through to our PRO Awards competition to see a menu of winning campaigns in action. Or click to the Promo 100 ranking to find an annual roster of the most influential agencies in marketing.

View our full archive of:
Whitepapers   |   Webinars   |  Tip Sheets   |  Research   |  Rankings   |  Awards

Marketing Tip Sheets

October 16, 2014



 

Research

October 02, 2014



Marketing Technologists Revealed

Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.... More

 

Webinars

August 07, 2014



 

Marketing Tip Sheets

August 06, 2014



 

Webinars

March 27, 2014



Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.... More

 

Marketing Tip Sheets

March 17, 2014



 

Marketing Tip Sheets

December 10, 2013



 

Marketing Tip Sheets

November 18, 2013



 

Marketing Tip Sheets

November 04, 2013



 

Marketing Tip Sheets

October 08, 2013



 

Whitepapers

August 16, 2013



 

Marketing Tip Sheets

July 01, 2013



 

Research

June 27, 2013



Exclusive Mobile Marketing Research

Consumers’ online lives are increasingly mobile, and marketers are running fast to keep up. Chief Marketer’s Mobile Marketing Survey dishes up the details.... More

 

Whitepapers

June 13, 2013



 

Marketing Tip Sheets

May 06, 2013



 

Research

January 30, 2013



Email Creative

What you need to know to improve open and clickthrough rates in 2013... More

 

Whitepapers

June 02, 2011



How Marketers Are Using Promotional Risk Management to Motivate Consumers

Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it's important to GO BIG!... More

 

Whitepapers

April 22, 2011



Whitepaper: Increasing Marketing Campaign Profitability with Predictive Analytics

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination ...... More

 

Whitepapers

March 01, 2011



Explode 6 Direct Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive. ...... More