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HOME > RESEARCH > MARKETING ESSENTIALS LIBRARY

Marketing Essentials Library

The latest research, tip sheets, white papers, webinars and best practices on an array of marketing tactics and tools, as generated by the Chief Marketer editorial team or by third-party experts and influential solutions providers. These downloadable resources are designed to give you the targeted insight you need to plan and execute marketing strategies with maximum insight and minimum extraneous detail. Our proprietary research studies cover the vital subject areas that marketers are spending most of their time, attention and intelligence in right now. For added inspiration, click through to our PRO Awards competition to see a menu of winning campaigns in action. Or click to the Promo 100 ranking to find an annual roster of the most influential agencies in marketing.

View our full archive of:
Whitepapers   |   Webinars   |  Tip Sheets   |  Research   |  Rankings   |  Awards

Webinars

March 27, 2014



Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.... More

 

Marketing Tip Sheets

March 17, 2014



 

Marketing Tip Sheets

December 10, 2013



 

Webinars

December 06, 2013



 

Marketing Tip Sheets

November 18, 2013



 

Marketing Tip Sheets

November 04, 2013



 

Marketing Tip Sheets

October 08, 2013



 

Whitepapers

August 16, 2013



 

Marketing Tip Sheets

July 01, 2013



 

Research

June 27, 2013



Exclusive Mobile Marketing Research

Consumers’ online lives are increasingly mobile, and marketers are running fast to keep up. Chief Marketer’s Mobile Marketing Survey dishes up the details.... More

 

Whitepapers

June 13, 2013



 

Marketing Tip Sheets

May 06, 2013



 

Marketing Tip Sheets

April 24, 2013



 

Research

January 30, 2013



Email Creative

What you need to know to improve open and clickthrough rates in 2013... More

 

Marketing Tip Sheets

September 06, 2012



Mobile Marketing: Tips and Tricks for Better Mobile Engagement, Commerce and Email

Download the latest Mobile Marketing tip sheet from Chief Marketer... More

 

Research

June 05, 2012



Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don't always leave.... More

 

Research

March 13, 2012



PDF Download: Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media... More

 

Research

February 21, 2012



Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.... More

 

Whitepapers

June 02, 2011



How Marketers Are Using Promotional Risk Management to Motivate Consumers

Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it's important to GO BIG!... More

 

Whitepapers

April 22, 2011



Whitepaper: Increasing Marketing Campaign Profitability with Predictive Analytics

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination ...... More

 

Whitepapers

March 01, 2011



Explode 6 Direct Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive. ...... More