The Reader’s Digest Association, Inc. and McMurry Publishing have joined forces to offer custom publishing services.

“Custom publishing is a fast-growing marketing tactic that gives businesses complete, cover-to-cover control over their own private-label publication,” says Joanne Katsch, director of custom publishing for Reader’s Digest in a statement.

In this partnership, Reader’s Digest will contribute its brand strength, global infrastructure, content development expertise and 100-million-name database and targeting capabilities. In turn, McMurry is to provide provide project management including editorial, design, circulation, fulfillment, account management, production management and advertising sales.

McMurry, Phoenix, AZ, offers a variety of custom publishing formats such as brochures, magazine, electronic newsletters and CD-ROM.

Pleasantville, NY-based Reader’s Digest custom publishing clients includes pharmaceutical companies Mead Johnson and GlaxoSmithKline.

The Reader’s Digest Association, Inc. and McMurry Publishing have joined forces to offer custom publishing services.

“Custom publishing is a fast-growing marketing tactic that gives businesses complete, cover-to-cover control over their own private-label publication,” says Joanne Katsch, director of custom publishing for Reader’s Digest in a statement.

In this partnership, Reader’s Digest will contribute its brand strength, global infrastructure, content development expertise and 100-million-name database and targeting capabilities. In turn, McMurry is to provide provide project management including editorial, design, circulation, fulfillment, account management, production management and advertising sales.

McMurry, Phoenix, AZ, offers a variety of custom publishing formats such as brochures, magazine, electronic newsletters and CD-ROM.

Pleasantville, NY-based Reader’s Digest custom publishing clients includes pharmaceutical companies Mead Johnson and GlaxoSmithKline.