Racing the Moon . . . Pie

Posted on by Chief Marketer Staff

Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary trading cards.

Cards were stocked in 700,000 retail cartons that started hitting stores last month. Each trading card features one of five NASCAR drivers including Bill Elliott, Bobby Labonte, Sterling Marlin, Joe Nemechek, and Wally Dallenbach in six-and 12-count cartons of Moon Pie.

In addition to collecting all five cards, NASCAR fans can register to win a complete framed set of the popular trading cards.

“Like NASCAR, Moon Pies have been a Southern tradition for decades,” says George Pyne, NASCAR vp of marketing. Moon Pie is a product of Chattanooga Bakery in Chattanooga, TN.


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