Quick Twitter Tips from Guy Kawasaki

Posted on by Chief Marketer Staff

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted by author and venture funder Guy Kawasaki.

Tip 1: Forget chasing influence. Services like Twitter have flattened the information pyramid, and marquee-name bloggers don’t have the same impact in 140 characters. Twitter’s a numbers game, so go after the widest spread possible.

Tip 2: Follow the followers. Keep track of the people who follow you on Twitter with SocialToo or some other tracking platform.

Tip 3: Watch the “retweets.” Check how many times your messages are copied and sent to others as a measure of your influence. Retweetist or Twitalyzer are good for this.

Tip 4: Monitor the conversations. Watch what they’re saying about your brand on Twitter, as part of a program to disseminate compliments and solve customer concerns. Tweetdeck or Twhirl both let marketers search for keywords and stay on top of discussions.

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