Promotions Celebrate Those Willing to Just Get Up and Go

Posted on by Chief Marketer Staff

Andrew Adam Newman (NYT)

promotional marketingImpulsiveness is highly valued by marketers, who encourage spur-of-the-moment purchases. And separate stunts this week by Heineken and Hilton Worldwide are rewarding consumers for spontaneity with far-flung trips—but only if they depart with little or no forethought.

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