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Upcoming Webinars

All of ChiefMarketer's webinars are FREE and available on-demand for up to one year after the run date.

Webinars

Benchmarking Your “Customer Relationship Maturity Level”

FREE ON-DEMAND WEBINAR

Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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Article

Sep. 04 2014




How to Drive Engagement in a World of Content Overload

WEBINAR How to Drive Engagement in a World of Content Overload September 25, 2014 at 2:00PM ET Content marketing is a critical part of every best-in-class marketer’s strategy, but is your audience suffering from too much of it? As marketers, how do you create content that is relevant, timely and catches your customers’ attention? Join […]

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Article

Aug. 21 2014




Mastering the Demand Cycle: Targeting and Nurturing for the New Buyer’s Journey

ON-DEMAND WEBINAR Mastering the Demand Cycle: Targeting and Nurturing for the New Buyer’s Journey For today’s digital marketing executives, driving new leads is only one piece of the puzzle. B2B companies can no longer afford to focus solely on new lead generation to support pipeline demands–they must explore and master the latest approaches in targeting […]

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Education

Aug. 07 2014




5 Ways to Drive Email Marketing ROI

ON DEMAND WEBINAR Are your email marketing efforts driving the revenue numbers your business needs? Don’t let common oversights lead to poor email performance and shrinking ROI. Join our panel of world-renowned experts and learn how to avoid major email marketing challenges, unlock the full potential of your strategy, and ultimately deliver better business results. […]

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Education

Jun. 23 2014




How to Make 2014 the Best Holiday Sales Season Yet

ON-DEMAND WEBINAR Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Attend this free webinar and learn through real case studies: How (and when) consumers really use reviews in holiday shopping How gift-giver and gift-receiver reviews differ and why it matters to you How reviews help brands and […]

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Education

May. 07 2014




Lead-to-Revenue Best Practices: Driving Pipeline Growth across the Enterprise

FREE ON-DEMAND WEBINAR Join Marketo CMO, Sanjay Dholakia, and guest Forrester analyst, Lori Wizdo, to discover how automating the lead-to-revenue process can increase sales pipeline in your enterprise organization. Join this webinar to learn: Key criteria to consider for selecting a winning marketing automation platform Tips and best practices for using marketing automation to create […]

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Education

Apr. 18 2014




Earning your Edge with the Mobile Majority

FREE ON-DEMAND WEBINAR More than half of customers interact with brands on mobile, and more than half of revenue is influenced by mobile. How is your brand adapting its mobile messaging strategy to exceed competitors? Urban Airship presents its surprising findings from a study of more than 500 million pushes and 2,400 apps to reveal […]

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CRM

Education

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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Education

Mar. 20 2014




7 Commandments of Monetizing Mobile Search

FREE ON-DEMAND WEBINAR BIA/Kelsey estimates that 75% of the U.S. will have a smartphone by 2016. This abundance of mobile devices is having a huge impact on B2C and B2B marketing, especially Pay-Per-Click advertising (PPC). Simply put: mobile search volumes are skyrocketing, and marketers can’t rely on the same old PPC and SEO strategies to […]

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Education

Dec. 19 2013




Defining the Role of the CMO in the Age of the Empowered Customer

FREE ON-DEMAND WEBINAR In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. Relationships with customers feed the business and, as the organization’s voice of the customer and brand steward, CMOs must play an instrumental role in architecting a new relationship between brand, customer experience, and marketing. […]

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Education

Dec. 06 2013




Do You Truly Know Your Customer Yet?

FREE ON-DEMAND WEBINAR Learn why data is still at the heart of customer engagement. Despite many advances in recent years, marketers still struggle with something very basic: obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it. But new marketing technologies are emerging that put precise customer profiles at the heart of the […]

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