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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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May. 13 2009




Firm Testing 30-Second Video Ads Between Page Loads

ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

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Apr. 28 2009




Mobile Marketing Makes Its Move

Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.

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Apr. 15 2009




Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive

Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

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Apr. 15 2009




Stupid Ad Watch: Best Contextual Link Ever

Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example

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Apr. 01 2009




Twitter’s Growing, But Is It a Marketing Tool?

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

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Apr. 01 2009




Shop Talk

Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn’t have to worry about Black Friday.

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Apr. 01 2009




Mobile A Sweet Deal for Axe

Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray

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Apr. 01 2009




BART Tests Fare/Meal Mobile Deal

Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month

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Apr. 01 2009




Heroic Promotions 1

7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including

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Apr. 01 2009




Don’t Ignore the Sales Funnel

Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.

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