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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Apr. 01 2009




Twitter’s Growing, But Is It a Marketing Tool?

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

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Apr. 01 2009




Mobile A Sweet Deal for Axe

Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray

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Apr. 01 2009




BART Tests Fare/Meal Mobile Deal

Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month

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Apr. 01 2009




Heroic Promotions 1

7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including

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Apr. 01 2009




Don’t Ignore the Sales Funnel

Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.

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Apr. 01 2009




Online in Troubled Times

Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability

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Apr. 01 2009




Mobile: Did You Know….Web Access is Up?

Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

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Apr. 01 2009




Minding the App Store: Downloads on the Rise

Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

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Apr. 01 2009




Web: Did You Know…Boomers are Invading Facebook?

Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users

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Apr. 01 2009




Quick Twitter Tips from Guy Kawasaki

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
rocking

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