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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges and more have skyrocketed. Here are six tips for improving your tri

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Oct. 01 2009




HSN’s Mobile Maneuver

Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

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Oct. 01 2009




All A-Twitter

LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

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Aug. 01 2009




Strategies: JetBlue’s Packed Flight

If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

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Aug. 01 2009




Learn Your Social ABCs

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

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Aug. 01 2009




Strategies: Love Connection

When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

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Aug. 01 2009




Tweet-Tourage

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

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Jun. 10 2009




Publishers Leaving Billions on the Table: Rubicon

Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project

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Jun. 01 2009




Is An Unclicked Banner a Wasted Effort?

If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,

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Jun. 01 2009




Mobile Ads Up–No Thanks to iPhone

U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

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Jun. 01 2009




Taco Maker Goes Mobile to Reach Families

Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling

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