Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Web Marketing > WEBSITE ADVERTISING

Website Advertising

Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

Read and Discuss

Oct. 01 2009




HSN’s Mobile Maneuver

Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

More...

 

Oct. 01 2009




All A-Twitter

LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

More...

 

Oct. 01 2009




Americans Watching More Online Video

According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

More...

 

Oct. 01 2009




The New Real Deal

Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

More...

 

Aug. 01 2009




Tweet-Tourage

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

More...

 

Aug. 01 2009




Strategies: JetBlue’s Packed Flight

If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

More...

 

Aug. 01 2009




Learn Your Social ABCs

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

More...

 

Aug. 01 2009




Strategies: Love Connection

When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

More...

 

Jun. 10 2009




Publishers Leaving Billions on the Table: Rubicon

Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project

More...

 

Jun. 01 2009




Mobile Ads Up–No Thanks to iPhone

U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

More...