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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Oct. 17 2011

Digital Fuels Ad Spending Growth in 2012: MagnaGlobal

While it’ll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won’t be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.



Oct. 01 2011

Tips For More Targeted Web Ads

Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer



Jun. 10 2011

Younger Marketers Quicker To Embrace Multichannel Efforts: Survey

Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.



Apr. 07 2011

SocialMoms Display Ads Deliver Mommy Voices for Mrs. Meyer’s

User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers



Apr. 01 2011

Annual Interactive Marketing Survey: More Tools, More Tryouts

This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention



Jan. 26 2011

Quidsi Peddles Diapers, Soap and Beauty within Facebook

Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse



Jan. 20 2011

Facebook versus Google or Facebook Fueling Google? 3

I just attended Citi’s 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google



Sep. 06 2010

The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King

While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.



Aug. 17 2010

Why CPG Firms Need a Holistic View of Digital Spending

CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.



Jun. 01 2010

On the Grow?

We’ve all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more