Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Web Marketing > WEBSITE ADVERTISING

Website Advertising

Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

Read and Discuss

Jan. 15 2013




Your CTO May Hold the Keys to Digital Converged Media

When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.

More...

 

Sep. 19 2012




Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign 4

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

More...

 

May. 04 2012




The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

More...

 

Feb. 16 2012




Retargeting Outperformed General Sites in 2011

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.

More...

 

Article

Feb. 04 2012




Web Analytics: Tips and Tricks for Getting the Most Out of Your Online Marketing Dollars 1

Download the latest Web Analytics tip sheet from Chief Marketer

More...

 

Jan. 26 2012




DAA’s AdChoice Icon Ads Fall Flat – And Then Some

Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads

More...

 

Jan. 19 2012




Direct, Digital Spending Will Continue Increase in 2012

Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London

More...

 

Dec. 30 2011




Monster.com and Alicia Keys: 2011 IMA Award Winner

Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com

More...