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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges and more have skyrocketed. Here are six tips for improving your tri

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Web analytics

Article

Mar. 17 2014




Tips for Better Triggered Online Campaigns

Here are six tips for improving your triggered marketing efforts, both locally and globally.

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digital595

Article

Mar. 10 2014




The Challenges and Opportunities of Native Advertising Formats

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

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internet-security

Article

Feb. 27 2014




Online Ad Security and Google’s New Acquisition

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

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RPI

Article

Feb. 22 2014




RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

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scion

Article

Feb. 16 2014




Digital Ad Test Drives Scion Sales

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

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Crumpled question marks heap

Article

Jan. 13 2014




3 Reasons Why Web Redesign is Worth the Investment

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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The Great Ritz Holiday Parade

Article

Dec. 13 2013




The Great Ritz Holiday Parade is a New Look for Ritz

The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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google adwords

Article

Oct. 31 2013




A Guide to Google AdWords Bidding Strategies

There are several core bidding types available in Google AdWords and with Flexible Bidding Strategies it may be a bit confusing. This article sorts it out.

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