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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges and more have skyrocketed. Here are six tips for improving your tri

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Feb. 16 2007

Making the Mobile Optimization Call

(Searchline) No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. After all, asking users to pay $499 for a mobile phone with 4 GB of memory is about



Feb. 09 2007

The Other 20 Percent of Success

In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—



Feb. 07 2007

Bowl Ads Neglect Basic SEM Blocking and Tackling

(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.



Jan. 19 2007

Case Study: Element Campaign Nothing to Crab About

Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.



Jan. 17 2007

Myth Busting: The Truth about Rich Media

Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.



Dec. 18 2006

Search in 2007: The Year of Integration

Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,



Dec. 04 2006

Are You a New-Media Marketing Maven?

If you think it’s not easy keeping up with the fast-changing landscape of new media and the technologies that enable them, you’re right. A few years ago, no one had even heard of MySpace or YouTube



Nov. 30 2006

SEM: Should You Buy Your Own Brand?

(Searchline) In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsored listing, wouldn’t it?



Nov. 20 2006

2006 Search Engine Marketing Milestones for Chief Marketers

According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.



Oct. 29 2006

New Data on Search Marketing Click Fraud: Three Action Items

According to MarketingSherpa research data, click fraud is the new e-mail filtering.