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May. 16 2013

Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing potential customers. More...

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May. 07 2013

Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution. More...

Feb. 20 2013

Taking Interest-Based Advertising – and Self-Regulation – into Mobile Environments 2

One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications. More...

Jan. 15 2013

Your CTO May Hold the Keys to Digital Converged Media

When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media. More...

Sep. 19 2012

Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign 4

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips fo More...

Aug. 03 2012

2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store. More...

May. 04 2012

The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing sur More...