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Honda Markets its Fit to Gen Y

Michael Barris (Mobile Marketer) The 2015 Honda Fit is a car made for Gen Y’ers. It’s subcompact, good on gas and all the marketing will be easy for them to see: right on mobile, video and soci

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Sep. 04 2012

Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.



Aug. 03 2012

2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products

For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.



Aug. 03 2012

2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.



Aug. 03 2012

2012 PRO Award Finalist: HBO 10

HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.



Aug. 03 2012

2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA 1

Jameson created engagement with its audience online with, a game that let fans walk in the shoes of the brand’s legendary founder.



Jun. 05 2012

Q&A: Reaching Ethnic Groups via Social Media

Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl




May. 25 2012

Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior 1

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.



May. 04 2012

The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.



Apr. 28 2012

Sauza Pulls a Leaf from the Old Spice Video Playbook

Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.



Mar. 15 2012

SELF Launches “Workout in the Park” Social Game on Facebook 4

An online game as motivation to head out to the gym? Sure. Conde Nast