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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The

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7upten595

Article

Jan. 01 2014




7Up Ten Puts Online Videos to the Test

7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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The Real Bears

Article

Nov. 14 2013




Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

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words595

Article

Oct. 24 2013




How Chrysler’s Francois Scored Marketing Gold In Will Ferrell 2

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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video content marketing

Article

Sep. 17 2013




Online Video: What You Need to Know

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

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heineken595

Article

Jul. 11 2013




Promotions Celebrate Those Willing to Just Get Up and Go 1

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

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video marketing

Article

Jun. 27 2013




5 Tips for Improving Video Marketing 1

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

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Cricket "Half Is More" campaign

Article

Jun. 17 2013




Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

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vonage-generous

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign 2

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

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youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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