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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The

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Jun. 04 2014




Popular Styles of “Explainer” Videos

Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.

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May. 27 2014




5 Tips to Deliver a Killer Video Marketing Experience 1

Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.

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May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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May. 22 2014




5 Vine Videos for Your Enjoyment and Entertainment

ReelSEO has released its latest round of 5 Vine videos for us to enjoy and maybe steal a few ideas from.

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May. 19 2014




Best Practices for Video Content Marketing 1

Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.

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Apr. 29 2014




The Digital Recipe for Marketing Food 1

Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

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video marketing

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Apr. 24 2014




Video Marketing: Using Hard Data Versus Assumption

For video marketing, CMOs are making more assumptions than using hard data to get it right.

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Apr. 24 2014




Branded Videos Losing Ground to Individual Users Sharing Same Videos

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

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Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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video marketing

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Apr. 16 2014




Brand Experiences Drive Big-Time Results for Interactive Video

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

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