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Cricket Campaign Takes on Verizon/AT&T on Overcharging

There is a large and growing group of consumers who are figuring out how to live the lifestyle they want, but doing so on a budget. This group is learning to seek out value deals that don’t compromi

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Article

Jun. 17 2013




Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T. More...

 

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models. More...

 

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir. More...

 

Article

May. 20 2013




10 Tips For Online Video Success

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of More...

 

Article

May. 08 2013




Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand aware More...