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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Google encrypted search

Article

Oct. 24 2013




Google Caught Testing Big Banner Ads on Search

After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.

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Web analytics

Article

Oct. 17 2013




Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

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Google-plus logo

Article

Oct. 17 2013




Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

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Google encrypted search

Article

Sep. 26 2013




Google Is Going to Hide All Keyword Data for Searches

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.

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Stop buzzwords

Article

Sep. 19 2013




Get Rid of These 4 Terms From Your Marketing Vocabulary

Dan Stasiewski (Kuno Creative) The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.

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video content marketing

Article

Sep. 17 2013




Online Video: What You Need to Know

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

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Screen Shot 2013-08-21 at 1.08.47 PM

Article

Aug. 21 2013




How Do You Buy Marketing Tech?

How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.

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lead capture campaigns

Article

Aug. 19 2013




The New B2B SEO: Search Experience Optimization 3

SEO should now stand for search experience optimization, to account for users’ higher expectations.

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link building

Article

Aug. 08 2013




The A-to-Z Guide to Link Building

If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.

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international-flags

Article

Aug. 06 2013




Machine Translation Technologies for Global Brands

Machine translation technologies impact across five key areas in global marketing organizations.

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