Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Web Marketing > SEARCH MARKETING

Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

Read and Discuss

scion

Article

Feb. 16 2014




Digital Ad Test Drives Scion Sales

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

More...

 
storytelling

Article

Jan. 21 2014




What to Ask Before Developing Marketing Content 2

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

More...

 
baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

More...

 
Crumpled question marks heap

Article

Jan. 13 2014




3 Reasons Why Web Redesign is Worth the Investment

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

More...

 
Test tubes

Article

Jan. 07 2014




Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

More...

 
google-plus

Article

Jan. 03 2014




Google+ Local Optimization: What You Should Know

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

More...

 
Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

More...

 
melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

More...

 
hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

More...

 
holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

More...