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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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crystal-ball

Article

Jun. 04 2014




Forecasting Helps Marketers Set Digital Budgets 1

Goal setting and forecasting is essential in creating a successful digital marketing budget.

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money-new

Article

May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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shopping experiences

Article

May. 20 2014




Showrooming – Why It Isn’t as Bad as Retailers Think 1

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

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crystal-ball

Article

May. 19 2014




Demystifying Programmatic Buying

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

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vote-355

Article

May. 13 2014




Marketing Challenges for Political Marketers

Political marketers today must rely on a variety of marketing media to reach voters.

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search engine optimization

Article

May. 06 2014




Are you in? Vine’s New Search Functionality

The biggest opportunity for marketers with the new Vine update is the added search functionality.

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shortcake

Article

Apr. 29 2014




The Digital Recipe for Marketing Food 1

Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

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Mobile retail

Article

Apr. 01 2014




The Device Matters in Search

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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Web analytics

Article

Mar. 17 2014




Tips for Better Triggered Online Campaigns

Here are six tips for improving your triggered marketing efforts, both locally and globally.

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