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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Oct. 15 2002




TJX To The Maxx

Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

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Oct. 15 2002




Sanibel Holiday Dipping Toes

Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

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Oct. 15 2002




Writing Web Copy to Suit SEM

Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

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Oct. 01 2002




Return on Investment

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

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Jun. 01 2002




Online and Offline Are One: Study

THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted

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Jun. 20 2000




Integrated Marketing Makes E-Commerce Profitable

E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing

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