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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Nov. 01 2002




TOP SEARCH ENGINE PLAYERS At a Glance

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

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Nov. 01 2002




Plus-Size 1

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone’s three plus-size

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Nov. 01 2002




Revving Up

WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel

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Nov. 01 2002




RETURN on INVESTMENT

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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Oct. 31 2002




Being Frank About Search Engine Rank

You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list

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Oct. 31 2002




How Does Google’s AdWords Select Work?

In the world of pay-for-placement links at search sites, one of the hottest topics is Google

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Oct. 31 2002




Pros and Cons of Overture’s Auto Bidding

In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

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Oct. 29 2002




Working With Search Engine Optimizers

Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

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