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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Nov. 18 2002




Live From AdTech: The Bottom Line on SEM

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

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Nov. 18 2002




Online Searchers Expect Quick Results

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

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Nov. 18 2002




Live From Adtech: FindWhat Names Ballister VP of Sales

Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

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Nov. 15 2002




Good Vibe

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

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Nov. 12 2002




MyWay Tackles Yahoo With New Campaign

“Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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Nov. 01 2002




Spam Stings

Everyone knows spam is proliferating. After all, who doesn’t have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

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Nov. 01 2002




TOP SEARCH ENGINE PLAYERS At a Glance

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

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Nov. 01 2002




Plus-Size 1

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone’s three plus-size

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Nov. 01 2002




Revving Up

WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel

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