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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Dec. 01 2002




Noonan’s Game Plan

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

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Nov. 20 2002




Overture Signs With Yahoo Japan

Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

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Nov. 20 2002




Good Web Site Writing Drives SEM Results

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

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Nov. 18 2002




The Bottom Line on SEM

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

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Nov. 18 2002




Live From AdTech: The Bottom Line on SEM

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

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Nov. 18 2002




Online Searchers Expect Quick Results

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

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Nov. 18 2002




Live From Adtech: FindWhat Names Ballister VP of Sales

Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

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Nov. 15 2002




Good Vibe

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

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Nov. 12 2002




MyWay Tackles Yahoo With New Campaign

“Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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