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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Jun. 16 2003




Op-Ed: Who Kidnapped My Keyword?

Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

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Jun. 01 2003




Spam Attack

FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

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Jun. 01 2003




Low net.marketing Turnout a Mixed Blessing

The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors

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Apr. 24 2003




Google Acquires Applied Semantics

Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.

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Apr. 21 2003




Ask Jeeves Taps TBWA/Chiat Day

Ask Jeeves Inc., an internet search engine provider, has a awarded its creative/advertising business to TBWA\Chiat\Day in San Francisco and media buying

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Mar. 15 2003




New Hampshire Democrats Cry Foul

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney

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Mar. 15 2003




It’s Gonna Cost Ya

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed

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Mar. 15 2003




Overture Doubles Minimum Price for Keywords

Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,

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Mar. 05 2003




Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

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Mar. 05 2003




Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO

Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

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