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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Mobile retail

Article

Apr. 01 2014




The Device Matters in Search

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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Web analytics

Article

Mar. 17 2014




Tips for Better Triggered Online Campaigns

Here are six tips for improving your triggered marketing efforts, both locally and globally.

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scion

Article

Feb. 16 2014




Digital Ad Test Drives Scion Sales

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

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storytelling

Article

Jan. 21 2014




What to Ask Before Developing Marketing Content 2

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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Crumpled question marks heap

Article

Jan. 13 2014




3 Reasons Why Web Redesign is Worth the Investment

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

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Test tubes

Article

Jan. 07 2014




Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

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google-plus

Article

Jan. 03 2014




Google+ Local Optimization: What You Should Know

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

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Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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