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Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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search engine optimization

Article

Jul. 23 2014




Modern SEO Best Practices 1

This article is chocked full of up-to-date SEO best practices. If you’re still thinking keyword stuffing this is a must read.

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Internet-apps-on-TV

Article

Jul. 18 2014




The Impact of Internet of Things on Data and Marketing

Learn three ways the Internet of Things will improve marketing.

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international-flags

Article

Jul. 09 2014




Enabling Data Driven Marketing Worldwide 2

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.

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crystal-ball

Article

Jun. 04 2014




Forecasting Helps Marketers Set Digital Budgets 1

Goal setting and forecasting is essential in creating a successful digital marketing budget.

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money-new

Article

May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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shopping experiences

Article

May. 20 2014




Showrooming – Why It Isn’t as Bad as Retailers Think 1

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

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crystal-ball

Article

May. 19 2014




Demystifying Programmatic Buying

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

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vote-355

Article

May. 13 2014




Marketing Challenges for Political Marketers

Political marketers today must rely on a variety of marketing media to reach voters.

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search engine optimization

Article

May. 06 2014




Are you in? Vine’s New Search Functionality

The biggest opportunity for marketers with the new Vine update is the added search functionality.

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shortcake

Article

Apr. 29 2014




The Digital Recipe for Marketing Food 1

Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

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