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Upcoming Webinars

All of ChiefMarketer's webinars are FREE and available on-demand for up to one year after the run date.

Webinars

Benchmarking Your “Customer Relationship Maturity Level”

FREE ON-DEMAND WEBINAR

Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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Article

Jun. 23 2014




How to Make 2014 the Best Holiday Sales Season Yet

ON-DEMAND WEBINAR Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Attend this free webinar and learn through real case studies: How (and when) consumers really use reviews in holiday shopping How gift-giver and gift-receiver reviews differ and why it matters to you How reviews help brands and […]

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Education

May. 07 2014




Lead-to-Revenue Best Practices: Driving Pipeline Growth across the Enterprise

FREE ON-DEMAND WEBINAR Join Marketo CMO, Sanjay Dholakia, and guest Forrester analyst, Lori Wizdo, to discover how automating the lead-to-revenue process can increase sales pipeline in your enterprise organization. Join this webinar to learn: Key criteria to consider for selecting a winning marketing automation platform Tips and best practices for using marketing automation to create […]

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Article

Apr. 18 2014




Earning your Edge with the Mobile Majority

FREE ON-DEMAND WEBINAR More than half of customers interact with brands on mobile, and more than half of revenue is influenced by mobile. How is your brand adapting its mobile messaging strategy to exceed competitors? Urban Airship presents its surprising findings from a study of more than 500 million pushes and 2,400 apps to reveal […]

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CRM

Article

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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Article

Mar. 20 2014




7 Commandments of Monetizing Mobile Search

FREE ON-DEMAND WEBINAR BIA/Kelsey estimates that 75% of the U.S. will have a smartphone by 2016. This abundance of mobile devices is having a huge impact on B2C and B2B marketing, especially Pay-Per-Click advertising (PPC). Simply put: mobile search volumes are skyrocketing, and marketers can’t rely on the same old PPC and SEO strategies to […]

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Education

Dec. 19 2013




Defining the Role of the CMO in the Age of the Empowered Customer

FREE ON-DEMAND WEBINAR In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. Relationships with customers feed the business and, as the organization’s voice of the customer and brand steward, CMOs must play an instrumental role in architecting a new relationship between brand, customer experience, and marketing. […]

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Education

Dec. 06 2013




Do You Truly Know Your Customer Yet?

FREE ON-DEMAND WEBINAR Learn why data is still at the heart of customer engagement. Despite many advances in recent years, marketers still struggle with something very basic: obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it. But new marketing technologies are emerging that put precise customer profiles at the heart of the […]

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Education

Nov. 18 2013




A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014

FREE ON-DEMAND WEBINAR A whopping 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. Savvy B2B pros already recognize the importance of using […]

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Education

Nov. 04 2013




Boosting Conversions & Revenue with Multichannel Email Marketing

FREE ON-DEMAND WEBINAR For the modern marketer, email marketing does not, and cannot, stand alone. It must be part of an integrated multichannel campaign to connect with today’s empowered customers. Learn new ways to create email campaigns that work in unison with your entire organization, and connect customer knowledge with marketing actions to deliver a […]

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Article

Oct. 10 2013




Deliver Great Customer Experiences: How Preference Management Can Help

FREE ON-DEMAND WEBINAR Companies have lofty goals for customer experience. Unfortunately, most aren’t doing even a fraction of the things required to achieve those goals. You need to design, implement, and manage customer experience in a disciplined way that delivers the results you want. But how do you avoid missteps over the course of this […]

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