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Content Marketing is NOT Advertising

John Hall (Forbes.com) Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over

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Jul. 12 2012




 

Jul. 09 2012




Five Tips for Effective Localized Marketing 3

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand

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Jun. 06 2012




Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce 29

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

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May. 04 2012




Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation 3

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.

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Mar. 07 2012




Chevy Sonic’s Web Presence Pushes Content as Much as Cars 5

Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot

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Feb. 16 2012




Red Rose Stirs Sharing with Ecard Valentine Promotion

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

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Feb. 14 2012




 

Feb. 08 2012




CPG Web Visitors Shop Those Brands More in Stores: Study

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

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Jan. 19 2012




SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

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Jan. 10 2012




Online Games Add to Chuck E. Cheese In-store Entertainment 2

Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets

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