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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Article

May. 01 2013




Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

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Article

May. 01 2013




How to Write “Awesome Frickin’ Content”

(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

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Article

May. 01 2013




How To Create In-House Social Media Celebrities

(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

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Article

Apr. 16 2013




The Future of Smart Content for Marketing

GPS has come a long way since it was first introduced as American military technology in 1973.

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Article

Apr. 09 2013




Drive Conversions by Making Interactions More Relevant

To be relevant, brands need to add dimensions of time and context to their customer interactions.

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O2-site

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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Article

Apr. 03 2013




Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

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Jan. 23 2013




U by Kotex Research Leads to Online Community for Girls 2

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

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Jan. 09 2013




Add Arabic to Your Online Language Vocabulary

Arabic is one of the most underserved languages on top global websites around the world.

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Dec. 12 2012




Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

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