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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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defiance-355

Article

Jun. 17 2013




Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile

A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”

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bozzuto

Article

Jun. 12 2013




The Role of Content in B2B Digital Marketing 1

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

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content-thinking

Article

Jun. 10 2013




Informing B2B Conversations With Content Curation

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

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schwann

Article

Jun. 07 2013




Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

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vonage-generous

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign 2

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

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youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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Article

Jun. 03 2013




11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

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williams-sonoma

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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May. 23 2013




7 Lessons From 7 Years of Making Landing Pages

Seven years of working with landing pages can teach a marketer many lessons.

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breyers595

Article

May. 21 2013




Breyers Toppings Launches $1 Million Marketing Campaign

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

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