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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Duncan HInes Baker's Club

Article

Dec. 10 2013




Duncan Hines Debuts Search-based, Responsive Site for Bakers

Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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The Real Bears

Article

Nov. 14 2013




Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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content marketing

Article

Nov. 07 2013




Content Marketing Gets More Strategic 1

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

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landing pages

Article

Oct. 24 2013




Why YOU Should Put Tons of Copy on Your Landing Pages

Here are 10 reasons why marketers should be liberal with the amount of copy they include on landing pages.

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experiential consumers

Article

Oct. 22 2013




3 Best Practices for Successful Landing Pages

It takes a lot of work to get people to your site. Here’s three best practices to build killer landing pages.

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Web analytics

Article

Oct. 17 2013




Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

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Google-plus logo

Article

Oct. 17 2013




Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

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freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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