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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Website traffic

Article

Aug. 20 2013




Solve Your Business Problems Before Redesigning Your Website

There are plenty of reasons to redesign your website, and many of them are probably silly.

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lead capture campaigns

Article

Aug. 19 2013




The New B2B SEO: Search Experience Optimization 3

SEO should now stand for search experience optimization, to account for users’ higher expectations.

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international-flags

Article

Aug. 06 2013




Machine Translation Technologies for Global Brands

Machine translation technologies impact across five key areas in global marketing organizations.

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mouse-target

Article

Aug. 05 2013




5 Things B2B Marketers Need to Know About Organic Search

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

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b2b-logo-new

Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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oreck

Article

Aug. 02 2013




5 Steps to a Successful Online Sweepstakes 1

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

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fiat

Article

Jul. 23 2013




Are There Rewards for Taking Risks in Marketing? 1

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

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personalization

Article

Jul. 23 2013




Don’t Abandon Outbound Marketing Just Yet 3

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

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content595

Article

Jul. 17 2013




4 Questions for Creating Great Marketing Content 1

The recipe for great marketing content isn’t as easy as just adding butter. There are some basic steps to ensure you aren’t losing your way.

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pitney-logo

Article

Jul. 17 2013




Enabling Online-Offline Integration With Technology

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

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