Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Web Marketing > CONTENT

Content

Content Marketing is NOT Advertising

John Hall (Forbes.com) Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over

Read and Discuss

Google-plus logo

Article

Oct. 17 2013




Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

More...

 
freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

More...

 
Happy customer

Article

Sep. 19 2013




5 Ways for Retailers to Improve Customer Retention

Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

More...

 
video-crop

Article

Sep. 17 2013




Online Video: What You Need to Know

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

More...

 
many small light bulbs equal big one

Article

Sep. 17 2013




5 Ways Emotions Impact Digital Marketing Success

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

More...

 
advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

More...

 
landing pages

Article

Aug. 27 2013




The 7 Elements of Landing Pages That Marketers Must Test

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

More...

 
chris-hardwick

Article

Aug. 21 2013




Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

More...

 
Screen Shot 2013-08-21 at 1.08.47 PM

Article

Aug. 21 2013




How Do You Buy Marketing Tech?

How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.

More...

 
Website traffic

Article

Aug. 20 2013




Solve Your Business Problems Before Redesigning Your Website

There are plenty of reasons to redesign your website, and many of them are probably silly.

More...