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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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video content marketing

Article

May. 27 2014




5 Tips to Deliver a Killer Video Marketing Experience 1

Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.

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money-new

Article

May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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crystal-ball

Article

May. 19 2014




Demystifying Programmatic Buying

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

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vote-355

Article

May. 13 2014




Marketing Challenges for Political Marketers

Political marketers today must rely on a variety of marketing media to reach voters.

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obama-ferns

Article

May. 06 2014




How Kraft, Heineken and the President Are Reaching Millennials

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

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many small light bulbs equal big one

Article

May. 06 2014




Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

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buzzfeed

Article

Apr. 29 2014




Native Advertising and the Blurred Ad-Content Line

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

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shortcake

Article

Apr. 29 2014




The Digital Recipe for Marketing Food 1

Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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Hotels.com Captain Obvious

Article

Apr. 03 2014




Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

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