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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Apr. 03 2013

Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.



Jan. 23 2013

U by Kotex Research Leads to Online Community for Girls 2

U by Kotex has debuted, a new branded information and social hub where girls can get the facts about vaginal health and wellness.



Jan. 09 2013

Add Arabic to Your Online Language Vocabulary

Arabic is one of the most underserved languages on top global websites around the world.



Dec. 12 2012

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.



Aug. 22 2012

5 Tips to Keep Your Global Website Strategy On-Track 1

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:



Jul. 12 2012


Jul. 09 2012

Five Tips for Effective Localized Marketing 3

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand



Jun. 06 2012

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce 29

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition



May. 04 2012

Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation 3

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.



Mar. 07 2012

Chevy Sonic’s Web Presence Pushes Content as Much as Cars 5

Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site,, full of clips relating to the stunt driving and music that went into that 60-second spot