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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Aug. 22 2012




5 Tips to Keep Your Global Website Strategy On-Track 1

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

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Jul. 12 2012




 

Jul. 09 2012




Five Tips for Effective Localized Marketing 3

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand

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Jun. 06 2012




Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce 29

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

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May. 04 2012




Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation 3

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.

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Mar. 07 2012




Chevy Sonic’s Web Presence Pushes Content as Much as Cars 5

Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot

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Feb. 16 2012




Red Rose Stirs Sharing with Ecard Valentine Promotion

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

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Feb. 14 2012




 

Feb. 08 2012




CPG Web Visitors Shop Those Brands More in Stores: Study

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

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Jan. 19 2012




SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

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