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Feb. 25 2010




Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up

find out what almost 1,000 markets across categories say they’ll be doing to win new customers this year

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Article

Feb. 25 2010




Get Your 2010 Prospecting and Lead Generation Survey Result

Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year

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Article

Feb. 25 2010




Get Your 2010 Prospecting and Lead Generation Survey Result

Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year

More...

 

Article

Feb. 25 2010




Chief Marketer 2011 Mobile Marketing Survey: Many Roads to Mobility 1

This year’s survey tracks a multiplicity of ways brands are positioning themselves to be where their mobile prospects are going

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Nov. 18 2009




Sales Declines May be Slowing for Promotional Products

The stormy economy has put a hurtin’ on promotional products sales

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Nov. 12 2009




Social Net Users Ready to Be More than Just Brand Friends: Study

Almost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research

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Oct. 22 2009




Retail Sales Show Signs of Life

Sales increased 4.1% for the week ending Oct. 3 compared to the previous week. When looking at year-over-year revenue, sales declined 3% for the same week, according to ShopperTrak’s National Retail Sales Estimate

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Oct. 06 2009




Only 37% of Marketers Know Customer Channel Preferences: Study

A new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer

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Sep. 29 2009




Profound Shift in Consumer Saving and Spending: Survey

Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate

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Sep. 08 2009




Back to School Lessons for the Holidays

Understanding not only what’s worked in past holiday seasons but learning lessons from this year’s back to school efforts will help retailers put their best foot forward come November.

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