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Article

Aug. 16 2013




Marketing Automation Simplified

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most […]

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Article

Aug. 16 2013




Marketer’s Guide to Call Tracking for Google SEO and PPC

Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls […]

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Article

Aug. 08 2013




Lead Scoring. It’s Not Voodoo Marketing Anymore.

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]

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Article

Jun. 02 2011




How Marketers Are Using Promotional Risk Management to Motivate Consumers

Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it’s important to GO BIG!

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Article

Apr. 22 2011




Whitepaper: Increasing Marketing Campaign Profitability with Predictive Analytics

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination …

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Article

Mar. 01 2011




Explode 6 Direct Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive. …

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