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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

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video-crop

Article

Jan. 14 2014




Creating B2B Engagement on LinkedIn With Video

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

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social media predictions

Article

Jan. 06 2014




5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

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social media

Article

Jan. 01 2014




3 Strategies for Tuning in to the Right Customer Feedback

Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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instagram-direct

Article

Dec. 18 2013




The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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Twitter IPO

Article

Dec. 11 2013




Research and Tips to Flawless Tweeting: Study

A new study from TrackMaven offers a detailed look at the twitter user and ways to maximize your tweeting efforts..

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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social media

Article

Dec. 05 2013




How to Earn Customers on Social Media

Six tips modernizing ways to earn customers on social media.

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