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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Feb. 27 2014




Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

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social istening

Article

Feb. 21 2014




Social Complaints on the Rise 1

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

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blunders595

Article

Feb. 19 2014




4 Ways to Avoid Social Media Blunders

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.

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content marketing

Article

Feb. 19 2014




How do You Stack up in Content Marketing: Infographic

This infographic details the current state of content marketing, including key trends and challenges.

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pets595

Article

Feb. 14 2014




The Best 2013 Social Marketing Campaigns

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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Pinterest Place Pins

Article

Feb. 05 2014




Overlooked Ways to Double Pinterest Followers: Infographic

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

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social media

Article

Feb. 03 2014




5 Ways to Improve Social Listening

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

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number-3

Article

Jan. 31 2014




3 Reasons You Can’t Measure Social Marketing ROI 6

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

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the number four

Article

Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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