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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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the number four

Article

Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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social-bubble-crop

Article

Jan. 21 2014




Social Media Listening Helps Qualify B2B Leads 1

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

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social media

Article

Jan. 16 2014




10 Ways to Reach New and Younger Audiences with Social Media Branding

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

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social media predictions

Article

Jan. 16 2014




Infographic: 5 Social Media Marketing Predictions for 2014

nds and marketing technologies will drive innovation in social media marketing this year.

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consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

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video-crop

Article

Jan. 14 2014




Creating B2B Engagement on LinkedIn With Video

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

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social media predictions

Article

Jan. 06 2014




5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

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social media

Article

Jan. 01 2014




3 Strategies for Tuning in to the Right Customer Feedback

Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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instagram-direct

Article

Dec. 18 2013




The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

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