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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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gavel595

Article

Apr. 17 2014




Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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facebook hashtag

Article

Apr. 15 2014




Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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youtube videos

Article

Apr. 09 2014




Posting a Video on YouTube? 4 Steps to SEO it.

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.

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LinkedIn logo

Article

Apr. 03 2014




3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn

Get some chatter going on your LinkedIn branded page with these three tips.

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Facebook "Big Sister" Video

Article

Mar. 27 2014




Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse

Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They’re fun and lively and get the message across.

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Westin Hotels Well-Being Movement

Article

Mar. 26 2014




Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

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social media

Article

Mar. 26 2014




12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

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Hashtag notification concept

Article

Mar. 20 2014




How Hashtags Can Drive Business

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

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