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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

Hashtag notification concept

Article

Mar. 20 2014




How Hashtags Can Drive Business

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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social-spedometer

Article

Mar. 14 2014




Tips for Better Social Marketing

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

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social-bubble-crop

Article

Mar. 10 2014




Amplifying the Value of Content With Social Distribution

Without distribution, even the best content is more likely than not to be lost in the clutter.

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budgets595

Article

Feb. 28 2014




Budgets Shift To Content Marketing CMO’s Say

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.

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images-3

Article

Feb. 27 2014




Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

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social istening

Article

Feb. 21 2014




Social Complaints on the Rise 1

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

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blunders595

Article

Feb. 19 2014




4 Ways to Avoid Social Media Blunders

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.

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content marketing

Article

Feb. 19 2014




How do You Stack up in Content Marketing: Infographic

This infographic details the current state of content marketing, including key trends and challenges.

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pets595

Article

Feb. 14 2014




The Best 2013 Social Marketing Campaigns

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

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