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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Sep. 18 2012




How to Make Your Online Contest Cheater-Proof 4

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

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Sep. 05 2012




Consumers Are Thinking Omnichannel—And Brands Should Too 2

Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.

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Aug. 26 2012




Marketers Should Let Their Emotions Get The Better of Them 3

In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

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Aug. 18 2012




Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A 3

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

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Aug. 09 2012




Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

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Aug. 09 2012




Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

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Aug. 07 2012




Social, Search and Strategic Planning Level the Playing Field for Small Businesses 4

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

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Aug. 03 2012




2012 PRO Award Winner: PHD for Bissell

Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

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Aug. 03 2012




2012 PRO Award Finalist: Marketing Drive, Carat for Philips

2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Tenthwave for eBay

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.

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