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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Aug. 09 2012




Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

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Aug. 09 2012




Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

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Aug. 07 2012




Social, Search and Strategic Planning Level the Playing Field for Small Businesses 4

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

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Aug. 03 2012




2012 PRO Award Finalist: redpepper for Kirkland’s

To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

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Aug. 03 2012




2012 PRO Award Winner: PHD for Bissell

Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

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Aug. 03 2012




2012 PRO Award Finalist: Marketing Drive, Carat for Philips

2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Tenthwave for eBay

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.

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Aug. 03 2012




2012 PRO Award Winner: Mullen and Grand Central Marketing for Olympus

2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the “The PEN Ready Project” and sampling program.

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Jul. 29 2012




Mobile Looms Large as Facebook Fights Branding Medium Label 1

There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

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