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10 Different Visuals to Increase Social Media Engagement

Bob Cargill (ClickZ) Marketing on social media has its ups and downs, but if you want more likes, comments, shares, retweets and clicks, you should include visuals with your social media posts. Thi

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Dec. 31 2011




LG Text Ed With Jane Lynch: 2011 IMA Award Winner 1

2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

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Dec. 30 2011




Lapostolle’s Uncork the Passion: 2011 IMA Award Winner 1

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile

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Dec. 12 2011




National Audubon Engages With Birders on Facebook

The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

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Dec. 08 2011




Eight Ways to Market More Socially This Holiday Season

Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

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Dec. 08 2011




Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore 1

Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round

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Dec. 06 2011




As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)

Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …

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Oct. 19 2011




“Tower Heist” Facebook Game Offers Credits for Online Scavengers

Universal Studios is promoting the “Tower Heist” movie with a Facebook scavenger game that offers credits for uncovering “Heist It Back” buttons in the network.

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Oct. 05 2011




Personas Help Frederick’s Target Email, Catalog Mailings

Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.

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Oct. 01 2011




Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

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Sep. 28 2011




With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

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