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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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Article

May. 30 2013




Small Businesses Find ROI in Social Media: Infographic

Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

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Article

May. 30 2013




Facebook Verified Pages Helps Brand Trustworthiness

Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

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Article

May. 30 2013




Instagram Heats Up for CMOs

(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

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Article

May. 29 2013




Oreo, Ritz Sponsor “One Direction’s” Summer Tour 2

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

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Article

May. 23 2013




Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

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Article

May. 23 2013




Why Yahoo Bought Tumblr for $1.1 Billion

Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

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Article

May. 20 2013




DoubleTree, Google Design Custom-built YouTube Channel for Travelers

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

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Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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Article

May. 16 2013




8 Ways to Expand Your Pinterest Presence

(Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]

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